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Regional Communications Manager: SOUTHERN REGION


32BJ SEIU, the largest property service union in the country, is seeking an aggressive, nimble and creative Regional Communications Manager to develop and oversee a comprehensive strategic communications program for our Southern region, which includes Pennsylvania, Delaware, our Capital Area District (Washington DC, Virginia and Maryland), and Florida. As part of his or her work the manager will also drive part of the communications program in Pennsylvania/Delaware. The communications program includes media relations, social media and member communications for contract fights, organizing drives and legislative and political campaigns.

The Regional Communications Manager will be a key member of the union's communications team, strategizing, managing and prioritizing communications work with the geographically-based leadership teams in Pittsburgh, Philadelphia, Washington DC and Miami. The Regional Communications Manager for the Southern Region will also be responsible for managing, supervising and developing the staff covering communications for PA/DE, CAD and Florida. He or she will work with the staff members based in Philadelphia and Washington DC in developing workplans, strategizing around media work, and editing and approving all written material. Additional capacity to support the manager's work will be added by union-wide New Media and Member Communications Strategists.

Candidates should be creative thinkers, capable and skilled multi-taskers, who know how to utilize a range of communications tools to help advance campaigns. The Regional Communications Director for the Southern Region reports to the Assistant to the President for Communications. Ideally, this position will be based in New York City but may be based in one of our regional offices.

•Develop and oversee comprehensive strategic communications programs across 32BJ’s Southern Region, which includes Pennsylvania, Delaware, our Capital Area District (Washington DC, Virginia and Maryland), and Florida;
•Manage, supervise and evaluate two staff covering the PA/DE, CAD and FL regions;
•Act as lead communications strategist and coordinator for some portion of the union’s program in Pennsylvania/Delaware;
•Create long-term plans, goals and priorities for communications in the assigned markets;
•Participate in campaign strategy and planning meetings with Area Leaders and campaign directors;
•Drive and execute communications plans, including media relations, paid media, new media and member communications, throughout the region; and identify needs for additional communications support at key junctures;
•Initiate contact with and respond to inquiries from print, radio, and television journalists; pitch story ideas and provide information to generate positive media coverage in the region; and work to identify opportunities to engage national media;
•Build relationships with labor, immigration, political and other key media in the region;
•Write news advisories, news releases, background pieces, fact sheets, message documents, paid advertisements and other press materials for campaigns;
•Work with member communications staff on materials including newsletters, emails, text messages and other resources for campaigns in the region;
•Conduct member interviews and spokesperson development for member communications materials and for public speaking;
•Strategize around and implement new media components into campaigns, including concepts for microsites, Twitter, Facebook, Instagram and email outreach;
•Perform other duties as required to support the department and its mission.


•Eight to ten years of experience in communications in labor, politics or advocacy organizations;
•Experience in strategic communications planning in large, multi-faceted organizations;
•Demonstrated experience as a project manager in a fast-paced, campaign-oriented work environment;
•Outstanding writer, able to create strong press releases, message documents and member communications materials;
•Managerial and supervisory experience developing mid-level communications staff;
•Familiarity with new media tools and openness to expanding skills in this area;
•Experience in working with and creating communications for union or organizational members on advocacy campaigns;
•Demonstrated commitment to social and economic justice, especially work with union members, low-wage and immigrant communities;
•Ability to work independently, handle multiple priority projects and meet deadlines while being meticulous, conscientious and thorough;
•Demonstrated resourcefulness and flexibility in approach to project assignments and planning;
•Ability to communicate ideas clearly and directly while maintaining good working relationships;
•Ability to travel frequently for planning meetings, events and member meetings;

Preference for a candidate comfortable speaking and writing in Spanish.

Application • E-mail resume and three press-related writing samples, including your best press release, placement and op-ed to •No phone calls please.

About Organization:
32BJ SEIU, the largest property service union in the country, is working to create good jobs for 150,000 workers in building, food, security and school services and for all working families. At the forefront of the fight for economic justice in eleven states and Washington DC, 32BJ works to improve low-wage work and strengthen families and communities.



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