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Marketing Manager


New York Public Radio seeks an individual to work closely with the Director of Marketing to plan and execute innovative and opportunistic marketing programs that reinforce the WNYC/WQXR brands and programs, The Jerome L. Greene Performance Space and multi-platform offerings, as well as its relevance to an audience that reflects New York City in all its diversity.


* Develop and execute multi-layered marketing plans that reach targeted audiences for New York Public Radio content, as well as trade audiences
* Manage marketing campaigns and projects within budget
* Successfully manage resources and deliverables to achieve desired outcomes
* Provide leadership, clear communication and direction to station and third-party resources to deliver successful campaigns and promotions
* Write copy for items such as marketing materials, company-wide communications, newsletters, promotions and events
* Produce marketing materials, signage and digital collateral to support NYPR events
* Conduct multi-platform marketing campaigns for events in The Greene Space that sell through tickets and reach a wide range of target audiences
* Stay abreast of best practices and actively deploy targeted social media campaigns and tactics
* Track success of multi-platform marketing campaigns and provide metrics and campaign recap reports
* Oversee design and production of marketing materials for Membership, Development and Sales
* Plan and buy media, including print, online, outdoor, transit, television, podcast and radio
* Initiate media barter opportunities, negotiate agreements and manage barter relationships
* Create and maintain a system of shared drives with marketing materials
* Deploy Google ad words and other search engine marketing plans to drive traffic to and content and programming
* Produce presentations, including Powerpoint, audio and video
* Work with various shows on trade marketing and event marketing
* Participate in execution of research projects and focus groups
* Provide support for local market promotions


* Bachelors Degree or equivalent experience required; degree in communications or marketing preferred
* Strongly prefer a minimum of five years experience in marketing, advertising and/or production in a multi-media environment
* Experience in producing marketing, advertising or promotional materials required
* Demonstrated knowledge and experience in social media marketing campaigns and practices required
* Experience in marketing ticketed events, theater or performing arts events strongly preferred
* Experience with developing marketing partnerships preferred
* Design background and/or experience working closely with designers required
* Demonstrated knowledge of print/video/audio production
* Must have prior production experience
* Demonstrated ability to navigate the web environment self-sufficiently; ability to support online projects required
* Basic competency in Illustrator, Photoshop, Adobe In-Design preferred
* Familiarity with production for print, marketing collateral, video/audio and online required
* Proven budget management skills preferred
* Familiarity with classical music desirable




View Mark Anthony Thomas's profile on LinkedIn